We know it. You are extremely busy. You work your business day in and day out and there just doesn’t seem to be enough time to do it all. On the surface it all looks good. You are taking care of the normal things–marketing, client work, speaking engagements, networking, paying bills, and so forth. But, is it really going as smoothly as you think? What about the things lurking in the back-end which might not be as obvious? Is there anything happening behind the scenes costing you clients and money? Look for things you might not be aware of or just don’t have enough time to manage. It’s time to take a few minutes and do a “business check” to see if everything in your business is working as it should.
Then have them start commenting on any new blog post that competitors are releasing or news sites publish about the sector you are in. When doing so they shouldn’t be mentioning your company name, but instead adding value to the conversation.
“The proof that the party is over in the U.S. housing market could not be clearer to me. The price action of the new-home builder stocks is telling the true story-these stocks are falling in price daily (and the media is not picking it up). Those who will hurt most when the air is finally let out of the housing market balloon will be those buyers who bought in late 2005. In fact, the latecomers to the U.S. housing market may end up looking like the latecomers to the tech-stock rally that ended so abruptly in 1999.” Michael Lombardi in PROFIT CONFIDENTIAL, March 1, 2006. Michael started warning about the crisis coming in the U.S. real estate market right at the peak of the boom, now widely believed to be 2005.
Where does that leave the rest of us who don’t have the wherewithall to operate on a Instagram scale? One thing you can do is to mix it up. Have videos, pictures and articles available on your site. But make sure that it is focused and on topic. Make sure to post as often as you can. When you are first developing your site, try to post daily, even several times daily to make the search engines acknowledge your presence. As you get established, continue to put some type of content up monthly at least. Weekly is even better.
Over at Ain’t It Cool News– the awesome entertainment geek news site– they’ve got a review up for the show that collects a few other reviews from around teh internets (and something called “print publications”) that give us a look at what other people are saying about the show.
The term Web 2.0 has often been credited to O’Reilly, a media company that publishes both books and websites on different subjects of computer technology. In the beginning the web was nearly a geek’s only environment. If you did not understand what HTML and FTP stood for you were not qualified. The web was characterized by static webpages and content by “expert writers”. If you did not like it, you could as well “Hit the road Jack”.
Five: Use RSS for real time advertising. For example, if your customer wants a product that is not currently available, when it becomes available you can use RSS to notify them.
Niche sites are smaller, there’s no denying it. But when you’re look to attract traffic that converts, you’re looking for targeted traffic. And targeted traffic comes from target audiences, which is exactly what you find on your niche social media sites.