Just what is Anchor Text? Search engine optimization is a very complicated field which consists of many thousands of tiny details. However, anchor text is probably one of these information. In SEO terms, anchor text is any text that connects to a site.
Anchor texts aren’t the keyword stuff alt tags you see on your header. Anchor texts are hyperlinks to your site. They may appear as”click here” or”read more”. However, I recommend”read more” since it creates the ideal impression for an individual being. This makes it much easier for your visitors to understand what you’re trying to convey.
Anchor texts used to connect without worth. They used to be links that just worked for SEO reasons, but today we understand they are useless if your goal is to create a quality record or build targeted email lists. You are still able to use anchor text in a link keyword and building research, though. Link construction and keyword research still get the job done, obviously. However, you shouldn’t do anchor text links any more, since they make it impossible to target the right people with your links.
So, what should you replace anchor text in links with? Well, you need to replace them with other powerful key terms or phrases, preferably something which explains what your webpage or website is about. It’s OK to your anchor text to mention your brand, your product, or your niche. However, don’t overdo it.
Now, back to the first problem: if Google looks at anchors, it assumes that all hyperlinks are exact match and therefore the very best. This is really false, because some links aren’t exact match and aren’t very helpful. These anchor texts may show up in Google’s internal search engine results, but they won’t show up in their inner results. So what exactly do all this mean for you? You must cease using these anchor words and start using something such as”used” instead, or”referral” instead.
A good deal of internet marketers have figured out how to beat Google at its own game, so you should not have too much trouble beating Google in getting the highest rank possible. All you need to do is get the specific match domain names, titles and keywords rather than under any conditions include anchor text in your URLs. The other day I had been speaking to someone in my offline business who had been beating Google at its own game and he told me about all the niches he’d optimized and ranked well that Google doesn’t even reveal in its rankings. That is where he was beating Google in, and you’ll be able to follow his exact links and get the very same effects, if you would like. Read more about Using Anchor Links with the Divi Theme here.