On the planet of company development and branding, going digital is all the buzz. So simply what is digital marketing and how can we utilize it to grow our businesses?
Digital Marketing Defined
Digital marketing is the marketing and promo of companies and their brand names through digital media channels. Digital media, at the moment, consists of websites, social networks, radio, television, mobile and even types of traditionally non-digital media such as signboards and transit signs. Essentially any marketing media that is delivered digitally is thought about digital marketing.
This leaves just different types of person-to-person (P2P) marketing, print marketing and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directory sites, signboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directory sites and text codes, traditional marketing and advertising usually has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing firms, company owner and consumers alike. The ever-increasing demand to show quantifiable outcomes makes going digital a dream for the digital marketing company. The majority of digital media, consisting of websites, social networks and mobile marketing is a lot easier to track than standard marketing media such as print marketing.
For business owners, many kinds of digital marketing are really low cost. Having a web presence, engaging consumers in conversations through social networks and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are offered to companies of any size, and help to even the playing field for start-ups, small companies and independent specialists seeking new organisation.
For customers, the fast lane of life makes digital marketing a must. When consumers need products and services, gone are the days of thumbing through a phonebook to discover them. Now, we whip out our mobile devices or head to our computers for answers – and we discover them quick.
Using Digital Media to Develop Your Service and Brand name
No matter what size your service is – big or little to medium sized company/ business (SMB or SME) – you can efficiently market your company through affordable digital channels. The foundation of your marketing efforts will be your website. Invest carefully in your site, and be sure that it does the following:
Adequately represents your company and brand (feel and look, messaging).
Effectively speaks to your target market.
Can be discovered by searchers on the top search engines.
Is current and easily navigable.
Provides multiple channels for client communication.
Links to other marketing efforts.
It is recommended that you work with an expert web design firm that is knowledgeable in web advancement and search engine optimization. Since your site is the structure to and from which all other digital channels will lead, it must be considered one of your leading service investments.
Once you have your site total, the next steps would be to release routine month-to-month or bi-monthly email projects, and get in touch with clients by means of social networks. If you are really on a shoestring budget, these are efforts that can be done internal (by somebody with the proper knowledge) or for a low cost by an outdoors digital marketing firm. Make sure that all of your efforts lead customers back to your site where they can fully engage with your organisation, services and products, and choose the channels through which they call you.
If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for seo and pay-per-click marketing. Many companies today rely heavily on being found online to acquire brand-new clients. A common misconception amongst entrepreneur is that simply having a site indicates that consumers will find it. Not so. Your site should be constructed with specific key words and phrases, meta data, page content and linking methods that will assist it reach leading search rankings.
Because numerous keywords and expressions have stiff competitors for leading search rankings, you will require to supplement your natural seo efforts with pay-per-click advertising. Getting developed with pay-per-click marketing campaign can be a little challenging, but with a little time, effort and guideline, that too can be accomplished in-house, or for an affordable expense through an outside digital marketing company.
Beyond e-mail, social media marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile marketing, radio, television, electronic billboards and far more are readily available as marketing outlets. Whatever digital efforts you pick, they must all link and tie into your structure – your company website. Learn more about integrated marketing service here.